The benefits of a well done link campaign are two fold. If you choose sites to link with that attract a similar audience and get a well categorized listing in their directory or link page, you can attract a good deal of clickthru visitors that are well targeted. These visitors are very valuable targeted visitors. The second primary benefit of a well done link exchange campaign is for search engines. Nowdays, most search engines (especially big ones such as Google and Yahoo) will not list a site that has no links pointing back to it. A page without links is an "orphan page" and search engines generally dont favor "orphan pages". Therefore, a link exchange campaign is important in getting the spiders to find you (forget search engine submission!), to list you & to rank you for your keywords. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   Think about it - search engine spiders are robots. In the past, search engines relied on "on-page factors" such as metas, H1 tags, keyword densities, etc.. to rank sites. This was way too easy to manipulate by using unethical practices such as keyword stuffing and others. The search engines have evolved since then in their quest to provide more relevant results and weed out manipulation of their SERPS. They now use "off page factors" such as anchor text to determine the content of a site. For this reason, it is important to make the clickable part of your link (your anchor text) reflect the content of your site. Using MySite.com as your anchor text is fine, however you should try to get additional links with a variety of anchor text combinations especially some with your primary keywords as the anchor.

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