In business, money and time are inseparable. That is even more true for Web businesses where almost half of all home users and possible clients have narrowband connections. They do not have the patience to wait for anything, especially slow searches and downloading pages: they just click away. Studies reveal that the loss sustained by Internet merchants are usually due to incompetent and slow websites. Other factors include less Internet traffic because of ineffective advertising, and uncreative web design. Andy King, creator of JavaScript.com and Webreference offer different tips on how to optimize business websites to lure in more traffic and prospective consumers.

Optimization is the most vital element in any web design project. King presents a strong, convincing but simple reason for this. In terms of an equation, quick loading + navigability = more internet traffic. People are more likely to visit and browse sites that load up fast and have easy user interfaces. Statistics show that an average user or visitor only spends 3-8 seconds waiting for a page to load. If a page takes longer than eight seconds to load, visitors often click back to the search results page and look for another site. This is sad for non-stock, non-profit, and hobby sites, but spells disaster for commercial sites. Surveys show that visitors usually think that slow pages mean inept service and inferior products. Clearly, speed and navigability are the center and driving force of the site design.