When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus. We Don’t Need No Stink’n Distractions

The point is a site must have focus to covert traffic into revenue. This is known as the rule of one. Every page of a site should focus on one subject, product, thing, picture or whatever is relevant to your site. If you have a page devoted to disco shirts with huge lapels, then everything on the page should focus on disco shirts with huge lapels. Typically, such a page would consists of brief text describing the disco shirts, thumbnails of the shirts and prices. The page should not include disco cds for sale. The cds should get their own page.