If the web search engines do not have your site indexed, then it might as well not exist. You will probably get some traffic through referrals, but this will not be enough to guarantee the success of your site. You cannot afford to put all your time and effort into making the perfect site. No matter how much effort you put into getting your site just right, including that flashy flash intro and the extensive links page complete with animated gifs, without traffic your time has been wasted.

The best way to ensure that your website gets a lot of traffic is to have a high search engine rank, especially in Google. When your website has a high search engine rank, it will appear within the first few pages of results returned by Google, Yahoo, MSN, and others. This can make a significant difference to the number of visitors that go to your website.