July 17th 2006, Apple already had in mind enhancements that would make his computer faster and more functional. They wanted to make it display in color. They worked to combine the terminal and memory functions of the Apple-1 by moving the display into main memory, allowing instant screen changes. None of these modifications were made specifically to make it a better product, or to make it more attractive for a customer to purchase. Another chip, the Motorola 6800, interested Wozniak because it resembled his favorite minicomputers (such as the Data General Nova) more than the 8080.

The company's most well-known products are the Apple Macintosh line of personal computers, the iPod portable music player, and the iTunes media player. Apple branched out into consumer electronics. One example of this product diversification was the Apple QuickTake digital camera, one of the first digital cameras ever brought to the consumer market. Apple also offers a range of professional software titles. Their range of server software includes the operating system Mac OS X Server; Apple Remote Desktop, a remote systems management application; WebObjects, Java Web application server; and Xsan, a Storage Area Network file system.